The Forward from our NEW BOOK!
This thin, easy to read book is designed as a co-runner to a seminar series. As the second book in line, this work is intended to follow up “Service Writing in Black and White”, although the core of it was written long ago, it has been freshened up for publishing. The first book was extremely simple and general, while “Service Writing in the Gray” is a much more specific and technical work. In the end, I would like to see an army of well prepared, professional individuals scaling away at the pre-determined mind-set of the American public. Possibly even to the point where “Certified Service Professionals” become the norm.
To the more seasoned Service Writer this book is a great refresher course providing a new look at tough sell scenarios. While our first book centered on the attitudes of professionalism, this book focuses on the function of selling and the nuances of the selling process.
Take the basics from the first book on setting the pace of the shop, presentation, and serving the customer then mix in this book’s information on controlling the sale to increase your shop’s profits and your paycheck.
Just when you think you’re up against a savvy client… remember, they deal with automotive service once or twice a fiscal quarter. You on the other hand do this thing every day of your life. You are the expert, run with it.
We use terms like “Bus Driver”, “Here comes the bus”, and “getting beat up” all too often. It quite simply does not have to be a career you hate, but won’t let beat you. I see it as a frontier… a possibility of stature, and respect. Along with that comes increased earnings and stability.
This book is just a guide. There is a bunch of behind the scenes to becoming a service professional. Much of what makes the very best service writer can not be put into writing – ironic, huh? This work in conjunction with what I see as an industry sensitive think tank will raise CSI, dealer loyalty, and income. Give it a shot.
You’ve already put in enough of an investment not to go this far. Be the best at what you chose to do. Exceed expectations.
Let me show you the sure path to industry…
Success!!
